Web Design

First impressions matter!

10 years ago, your business had to be in a great location with lots of people passing, with a great looking shopfront that enticed people to step into your business. You needed great layouts & staff that could convince people to buy.

Things have changed. The internet is the new high street, with search engine results are the new shopfronts and websites are the new layouts. Content and calls to action are the new customer service staff, informing and enticing customers.

You 

never get a 2nd chance to make a 1st

Impression

Why is web design important?

You need a website design that encourages people to stay around and shop.

That means your website needs to look fantastic and be customer focused!

So, they can read it and look at all your great images and videos to advertise your services. This will encourage them to spend longer on it, talk about it to their friends and explore what your business has to offer.

A great looking website means you’ve put effort into your appearance and your brand. That first impression is key and a business that puts effort into their appearance will treat its customers as well as it treats itself.

They need a clear way to connect with you in 1-click.

Great writing and content on your website are the foundation of building trust and interest in your possible customer and convincing them you’re the right business for them! They want to see you’re conscientious, great value for money, friendly, efficient, professional and all the other good stuff!

Now that content takes over that role from customer service employees, it needs to say the important things, including what you offer and what makes you special.

However, prominent calls to action are what separates the businesses that get window shopped and those that get customers. Have you ever hired employees that made a great impression but couldn’t make sales? Then you’d know how important these calls to action are!

Our website design converts people into contacting us by making it easy, clear and providing tons of value. That’s what yours needs to do in order to get you more customers!

1
Seconds

is all you have to grab the attention of a potential customer.

Everyone has habits, routines & systems. These save the mind having to use precious energy everyday by doing things automatically.

These ‘heuristics’ are what inform most of our thoughts and actions every day. These happen subconsciously and with the amount of time people now spend on the internet, our brains have developed these for browsing websites.

We use science from the latest research to make our websites engaging. This comes from the use of heatmaps, test recordings, colour codes and more.

When it comes to writing content for a website, emotions that are portrayed are key.

Headlines on sites aren’t just the first thing that the average customer registers, they’re also the thing looked at the most.

Visitors often seek them out. These headlines often produce emotions in visitors and those emotions can be changed.

So, when it comes to writing headlines on your website, you should want to play on people’s Inspiration at how well your services can solve their problems, or their possible anxiety about what will happen if they don’t contact you before someone else does. This is part of why fashion brands perform so well.

Some cannot work out (probabilities and cost) vs. benefit. We focus more time and energy on losses (-) than gains (+) and that makes the negatives more difficult than the positives are joyful.

Spend more time writing on what the reader will lose if they purchase a product or service from you. You want to focus on immediate gains and make those clear.

You also want to 

• list the benefits of your service

• or product separately

• and group all costs together to equalise the differences between them in the readers head, removing doubts.

Finally, you need to create a sense of urgency – “Offer available for a short time only!”. This is not necessary, but with products it really helps.

Your content and product writing must be easy to read.

This is not about dumbing down your content for your audience, but because reading long sentences with big (Brobdingnagian) words for the sake of it uses unnecessary brainpower.

The perfect level to write at is for a 14-year-old where you can explain and inform at the basic rate.

This has a large enough vocabulary to relay your selling points, while making it as easy as possible to read.

Even the smartest people prefer reading at this level as it’s easiest to understand.

Emotions

When it comes to writing content for a website, emotions that are portrayed are key.

Headlines on sites aren’t just the first thing that the average customer registers, they’re also the thing looked at the most.

Visitors often seek them out. These headlines often produce emotions in visitors and those emotions can be changed.

So, when it comes to writing headlines on your website, you should want to play on people’s Inspiration at how well your services can solve their problems, or their possible anxiety about what will happen if they don’t contact you before someone else does. This is part of why fashion brands perform so well.

Loss aversion

Some cannot work out (probabilities and cost) vs. benefit. We focus more time and energy on losses (-) than gains (+) and that makes the negatives more difficult than the positives are joyful.

Content

Spend more time writing on what the reader will lose if they purchase a product or service from you. You want to focus on immediate gains and make those clear.

You also want to 

• list the benefits of your service

• or product separately

• and group all costs together to equalise the differences between them in the readers head, removing doubts.

Finally, you need to create a sense of urgency – “Offer available for a short time only!”. This is not necessary, but with products it really helps.

For example, if people don’t 

their flooding will get worse, the costs of your service will go up and the world will end! This kind of escalation helps.

Readability

Your content and product writing must be easy to read.

This is not about dumbing down your content for your audience, but because reading long sentences with big (Brobdingnagian) words for the sake of it uses unnecessary brainpower.

The perfect level to write at is for a 14-year-old where you can explain and inform at the basic rate.

This has a large enough vocabulary to relay your selling points, while making it as easy as possible to read.

Even the smartest people prefer reading at this level as it’s easiest to understand.